The Studio’s relationship with the electronics industry in Argentina began with the design of an ephemeral space that would anticipate a long-standing connection with the sector: the SONY Continental pavillion for the Human Comfort Exhibition at the grounds of the Sociedad Rural Argentina, commissioned by the renowned agency Radiux Publicidad. 

This first commission was followed by the design of the Showroom and Language Laboratory for SONY Continental. Together with the SONY pavillion at the Sociedad Rural exhibition grounds, both projects represented a completely new and innovative experience for their time. The design challenge required an understanding of emerging technologies and the perspective of those encountering them for the first time.

This expertise was further expanded with the headquarters for RADIO MIGUEL, a pioneering Argentine electronics company dedicated to the production of high-quality radio components and assembly kits. 

The Studio’s work with the sector reached a new scale with the Industrial Plant and Housing Complex for Sanyo – Sanelco in Ushuaia, Tierra del Fuego.